Laptop Use Is Surging: Ubercool Trend Analyst Michael Tchong Launches Laptop Trends Blog

Tchong Identifies Major Laptop Trends Destined to Reshape Consumer Lifestyles

It's no surprise that Americans have become enamored of their laptop computers. In fact, in online chat forums, consumers are increasingly referring to their laptop computers as their "lappy" -- suggesting that computers have become an extension of the user's persona deserving of a pet name. Because laptops have assumed a defining role in consumer lifestyles, Ubercool Trend Analyst Michael Tchong has launched "My Lappy" (http://www.my-lappy.com), the first site to authoritatively report on the world of lifestyle laptops.

Already, surveys suggest, 65% of Americans spend more time with their computer than with their spouse. Meanwhile, there's growing evidence that more and more Americans are taking their "lappys" to bed, creating a digital "ménage a trois" with real-life partners. At My Lappy, laptop lovers can gain instant insights on today's hottest laptop trends, from the growing use of widescreens, to better watch DVDs, to the fast advancing fields of facial recognition, which use built-in webcams to identify rightful owners, to the growing adoption of wireless HSDPA, which will revolutionize the notebook market in years to come.

"With notebook's share of the PC market already reaching 64% of holiday unit sales, up from 53% last year ago, the marginalization of the desktop is in full swing," notes Tchong. IDC expects global notebook PC sales to grow 22% in 2007 to 100 million units. With consumers now the dominant computer trendsetters, instead of downsizing corporations, there are major shifts taking place in the marketplace, which explains why ASUStek, one of "Taiwan's Tigers" with $23 billion in sales has equal online buzz to that of Dell a manufacturer with $56 billion in revenues.

Best known for founding MacWEEK, an award-winning publication that heralded the era of desktop publishing, Tchong also created CyberAtlas, the first "branded" Internet market research site, plus ICONOCAST, one of the first online publications to track the emerging online marketing market in 1997. Tchong has previously held a successful career in advertising, and is well known for producing highly innovative and entertaining events as well as delivering transformational trend presentations.

Ubercool is a privately held company based in San Francisco, California. For information about Ubercool partnerships or speaking engagements, call 800-WAY-COOL or visit ubercool.com or http://www.my-lappy.com.