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Cedric Gervais talks to FM about His Career,
Watching Miami Evolve from the DJ Booth, and the
Internet.
By: J.K. Wilson
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With residencies all
over the world, projects with music's top artists, and
a long-lasting career, Cedric Gervais has just released
his debut CD, 'Experiment' on Ultra Records, and is hitting
the touring circuit. I caught up with him at Bang Music
Festival in Miami to talk shop:
What about electronic music in France, how is it different than
in the U.S.?
It’s different because in Europe, you know, we grew up with
that kind of music, when I was young, it was more rock and roll,
electronic music, more people are educated in this, you know what
I mean? It’s easier to get into, I grew up with funk, its what
I was buying growing up?
It’s more a part of your
scope of music?
Exactly, I grew up with it,
it’s what I was buying, and now
I’m playing it here in Miami.
So you notice a difference
with people who grew up here and Europe, the music they like.
Yeah, definitely, it’s a huge difference. Here’s
its mainly hip-hop and pop culture, which is, you know,
sad because its tough for us to get electronic music here in America.
Its getting bigger though
Yeah, its getting, getting really huge, but it will take time, but
yeah.
7 years, 8 years ago, with
no net, you couldn’t put a song
out and the whole world hears it, how would you describe the difference
that you’ve seen?
Well know (laughs) the difference
is that you don’t sell records
anymore, (laughs) because of the internet, but its true
that with Myspace and all those websites that are happening, you
get your music out there, you know? There are more artists, its
making it easier for them now than before to get a record deal
with a major label.
How do you think it will be a positive, in terms of record sales?
I think…you know, I think with records sales, Myspace is
the biggest thing right now, If they find a way to sell the music,
when you have your song on your player, people like it, instead of
add it, they can buy it. They’re going to find ways that
people will start getting used to it.
If there’s money involved, they’ll find a way for sure,
always
Ok, so lets go back to when
you were 15 years old, and you’re
djing, what’s your first memory that stands out in your mind?
My first memory is the first
time I ever djed in my life, my cousin, we were all into raves,
and I was djing in my house, like crazy, and they would put me
on just to make me happy, you know? This one show, at 9 in the
morning, one of the djs got so wasted, he couldn’t
go on anymore, so they just threw me on, and I played
in front of 3000 people, for the first time in my life.
Three thousand people??
Yeah, it was insane, south
of France, it was actually Montpelier, that’s where we did
the rave.
And how about ‘Experiment’,
how long was the whole process to create ‘Experiment’?
2 Years. First year I did an album that I didn’t
like, scratched it off, and we did another one, so it took about
two years to do it.
And the first album, nobody gets to hear it?
No, No,
You’re going to keep
it all to yourself?
Yeah, it was too crazy, yeah,
this album….well, I’ve
done collaborations with Dallas Austin, with Kelis, Janet
Jackson, that never got approved by labels, you know, I mean its
all politics, so…
How about the tour?
The tour is doing well, right
now, I’m signed with Bullitt,
which is Deep Dish’s Agency, and I’m touring for the
album right now, I’m doing some dates with the deep dish guys,
its doing well, North America, I’m doing South America….
Colombia in January right?
Yeah, its crazy, it’s the biggest festival there…I’m
actually doing New Years Eve in Venezuela, and then flying to Colombia,
and then for the summer I’ll be in Europe. I’m
moving to Europe for like four months, to tour Europe.
Ok, so the crowds in each city, how do you notice a difference,
like when you perform here, and then you go to a place like Colombia,
or Europe, do you notice a difference between American and European
crowds?
Well, here (in Miami) it’s a lot of South Americans. Over
there, the culture is rock and roll, and dance music, its like Europe,
what was Europe 10 years ago, so now they’re starting to get
it. There was no hip-hip, there’s reggaeton…but
they really, really appreciate that kind of music, you
know?
Do you change your music to fit the crowd or do you do whatever,
like whatever you feel is right?
No, I change my music, I adapt
myself to the crowd, I’m not
going to change completely, my set, but, you know, if I don’t
see people dancing, I’m not still going to play whatever I
want, you know, you have to make people dance. Its all about
the party man.
Most definitely. The
Space residency, very few djs get a chance to see a city change
over time.
Yeah, yeah, I’ve scene the whole city change. When I
got here, there was only one club, and then clubs starting opening,
and then little by little, you had Nikki Beach, then you had Crobar,
they started bring in djs, then Space opened…I’ve seen
the whole city change. And I felt it, when I came here, I felt
it. 12 years ago you know it was going to be a city that was going
to blow up. It had all this flavor, you know? The South
American, the European, everybody’s here. Its not typical
America, it’s completely different here. It’s amazing
here. |
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