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Cedric Gervais @ Space, Bang Music Festival Photo by Dan Vidal

Cedric Gervais talks to FM about His Career, Watching Miami Evolve from the DJ Booth, and the Internet.

By: J.K. Wilson

 

With residencies all over the world, projects with music's top artists, and a long-lasting career, Cedric Gervais has just released his debut CD, 'Experiment' on Ultra Records, and is hitting the touring circuit. I caught up with him at Bang Music Festival in Miami to talk shop:

What about electronic music in France, how is it different than in the U.S.?

It’s different because in Europe, you know, we grew up with that kind of music, when I was young, it was more rock and roll, electronic music, more people are educated in this, you know what I mean? It’s easier to get into, I grew up with funk, its what I was buying growing up?

It’s more a part of your scope of music?

Exactly, I grew up with it, it’s what I was buying, and now I’m playing it here in Miami.

So you notice a difference with people who grew up here and Europe, the music they like.

Yeah, definitely, it’s a huge difference.  Here’s its mainly hip-hop and pop culture, which is, you know, sad because its tough for us to get electronic music here in America.

Its getting bigger though

Yeah, its getting, getting really huge, but it will take time, but yeah.

7 years, 8 years ago, with no net, you couldn’t put a song out and the whole world hears it, how would you describe the difference that you’ve seen?

Well know (laughs) the difference is that you don’t sell records anymore, (laughs) because of the internet, but its true that with Myspace and all those websites that are happening, you get your music out there, you know? There are more artists, its making it easier for them now than before to get a record deal with a major label.

How do you think it will be a positive, in terms of record sales?

I think…you know, I think with records sales, Myspace is the biggest thing right now, If they find a way to sell the music, when you have your song on your player, people like it, instead of add it, they can buy it.  They’re going to find ways that people will start getting used to it.
If there’s money involved, they’ll find a way for sure, always

Ok, so lets go back to when you were 15 years old, and you’re djing, what’s your first memory that stands out in your mind?

My first memory is the first time I ever djed in my life, my cousin, we were all into raves, and I was djing in my house, like crazy, and they would put me on just to make me happy, you know? This one show, at 9 in the morning, one of the djs got so wasted, he couldn’t go on anymore, so they just threw me on, and I played in front of 3000 people, for the first time in my life.

Three thousand people??

Yeah, it was insane, south of France, it was actually Montpelier, that’s where we did the rave.

And how about ‘Experiment’, how long was the whole process to create ‘Experiment’?

2 Years.  First year I did an album that I didn’t like, scratched it off, and we did another one, so it took about two years to do it.

And the first album, nobody gets to hear it?

No, No,

You’re going to keep it all to yourself?

Yeah, it was too crazy, yeah, this album….well, I’ve done collaborations with Dallas Austin, with Kelis, Janet Jackson, that never got approved by labels, you know, I mean its all politics, so…

How about the tour?

The tour is doing well, right now, I’m signed with Bullitt, which is Deep Dish’s Agency, and I’m touring for the album right now, I’m doing some dates with the deep dish guys, its doing well, North America, I’m doing South America….

Colombia in January right?

Yeah, its crazy, it’s the biggest festival there…I’m actually doing New Years Eve in Venezuela, and then flying to Colombia, and then for the summer I’ll be in Europe.  I’m moving to Europe for like four months, to tour Europe.

Ok, so the crowds in each city, how do you notice a difference, like when you perform here, and then you go to a place like Colombia, or Europe, do you notice a difference between American and European crowds?

Well, here (in Miami)  it’s a lot of South Americans.  Over there, the culture is rock and roll, and dance music, its like Europe, what was Europe 10 years ago, so now they’re starting to get it.  There was no hip-hip, there’s reggaeton…but they really, really appreciate that kind of music, you know?

Do you change your music to fit the crowd or do you do whatever, like whatever you feel is right?

No, I change my music, I adapt myself to the crowd, I’m not going to change completely, my set, but, you know, if I don’t see people dancing, I’m not still going to play whatever I want, you know, you have to make people dance.  Its all about the party man. 

Most definitely.  The Space residency, very few djs get a chance to see a city change over time.

Yeah, yeah, I’ve scene the whole city change.  When I got here, there was only one club, and then clubs starting opening, and then little by little, you had Nikki Beach, then you had Crobar, they started bring in djs, then Space opened…I’ve seen the whole city change.  And I felt it, when I came here, I felt it. 12 years ago you know it was going to be a city that was going to blow up.  It had all this flavor, you know?  The South American, the European, everybody’s here.  Its not typical America, it’s completely different here.  It’s amazing here.

 
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