Sunburn Music Festival: Goa, India

Scheduled to Perforem: Carl Cox, Hosted by: MTV's Nikhil Chinapa

Percept D'Mark (PDM Entertainment) is pleased to have officially announced the unveiling of India's first International Electronic Music festival - 'SUNBURN' - in a potent alliance with none other than Smirnoff, Nikhil Chinappa & the Ministry of Tourism, Goa. Sunburn Festival, Goa 2007 presented by Smirnoff is a unique entertainment property conceptualized & produced by PDM entertainment and Nikhil Chinappa, therein elevating the Indian Entertainment Industry to a Global Platform.

As quoted by Mr. Shailendra Singh, Joint MD, Percept Holdings Pvt. Ltd. "This festival aims to bring together some of the best Disc Jockeys (DJs) world-wide at the world's most favoured tourist destination - Goa. It is in line with some of the largest international music festivals and we are delighted to be partnering with Smirnoff and Nikhil Chinappa to bring a smashing international experience for the Indian audiences. This genre of music (electronic) is catching on in India and SUNBURN will provide a grand platform for the DJs in India and across the world to showcase their talent over a period of 2 days that promises to be truly electrifying." Said Mr. Asif Adil, Managing Director, Diageo India Pvt. Ltd., "Smirnoff, the world's most loved vodka, has always been a trendsetter and believes in creating some of the most enriching life experiences for its consumers. In fact, it has always provided world-class clubbing experiences in every continent - from Australasia to America - while making the most of local talent alongside big name DJs and live performers.

Smirnoff works hard to create credible parties that have become loved by clubbers all over the world and I am sure Sunburn will be no different." As quoted by Mr. Nikhil Chinappa, Partner and Creative Consultant - Content, Sunburn "We are trying to create the Global-Indian experience using top of the line audio (music) and visuals (projectors with graphics & imaging) in par with established International Music Festivals. The environment being uniquely GOA (the beach).Sunburn Goa 2007 is a festival initiated in India for the Indians; wherein Indian & international musicians of the same genre of music will congregate global sounds to our shores. The end objective being creating a festival which we can call our own"

'Sunburn Festival, Goa 2007' is a festival which will annually consolidate the best global talent (from India, Holland, Ibiza, UK, Austria, France, Finland, Australia, Sweden & Singapore) in India to celebrate music and foster a sense of community & harmony. An entertaining mélange; incorporating International & Indian maestros of electronic music, the 'Sunburn Festival, Goa 2007 ' presented by Smirnoff is a 2 day synergy of global music, dance & entertainment on the 28th & 29th of December'07 at none other than India's prime tourist destination - GOA .

Mr. Aman Anand, C.O.O. PDM Entertainment & Festival Director, SUNBURN, further says "India is very rich in traditional culture and we are globally recognized & acclaimed for the same; but at this hour we need to broaden our horizons in sync with the younger generation and cater to a global approach; wherein we not only adapt but create global sounds. With PDM Entertainment, NIkhil Chinappa & Smirnoff - we intend to join the best of forces in the entertainment industry and create an event to reckon with"

All set to revolutionize the Indian Entertainment Industry, PDM in association with Smirnoff & Nikhil Chinappa will be creating Asia's premiere global dance gathering manifest by the 'Sunburn Festival, Goa 2007'

Weblink: www.sunburn-festival.com