Virgin Festival By Virgin Mobile Goes Green

NEW YORK, July 18 /PRNewswire/ -- The second annual Virgin Festival By Virgin Mobile will be more than just a two-day extravaganza of music and excitement. The event is also aiming high in its quest to minimize harm to the environment - while educating Virgin Festival-goers on the simple but important steps both public events and individuals can take to be more eco- friendly.

This year, Virgin Mobile USA, Virgin USA and concert producer I.M.P. will encourage and enable Virgin Festival attendees to "green it like they mean it," as they enjoy the weekend's packed slate of A-list musical talent including The Police and the Smashing Pumpkins, engaging exhibitions, deejays and more at the historic Pimlico Race Course(R) on August 4-5, 2007 in Baltimore, MD.

To reach the goal of 'Near Zero Waste,' Virgin Festival partners are working with actress/activist Daryl Hannah and her Green Event specialists, the Spitfire Agency, to ensure that the event is as green as possible. "It is so wonderful to see Virgin Mobile taking its impact on the environment seriously," reports Hannah. "By supporting the many solutions available, Virgin Festival By Virgin Mobile is taking care of nature while also serving as a model for other event producers. Living Green isn't nearly as hard as it might seem, and it's actually a lot of fun once you get going! My hope is that attendees at the Festival will be empowered by what they see and adopt some of these practices into their daily lives."

"Being conscious of our impact on the environment is a crucial mission of the company and its employees, and that applies to every step of our festival planning process as well," said Dan Schulman, chief executive officer of Virgin Mobile USA. "The Festival is providing us with a rich opportunity to experiment with and learn from various practices, and we're committed to making Virgin Festival By Virgin Mobile both experientially and environmentally friendly."

In addition to the efforts here, I.M.P. has been at the forefront of blending environmental awareness with large scale events. Recently recognized for deploying solar energy to power another popular East Coast concert venue, I.M.P. shares the commitment to create an incredible entertainment experience while protecting the Earth for tomorrow.

For more, please go to http://www.virginfestival.com/2007.